Online retail

I did a lot of research on the current online shops that stood out to me for ease of use and accessibility. The client provided samples of product and marketing photography, so I had a ideas on how to structure the page to feature their vision.

I created three distinct directions to present and we spent a couple of sessions collaboarating on how Ahiri wanted their branding to look.

The online retail space is a road well travelled of course, but the options for callouts and seasonal campaigns is what makes it exciting. We also made some layout decisions that larger stores would not, in order to infuse the site with a bit more character and build trust in the brand.

For example - as this was their first collection, I chose a two level navigation that was always visible over a mega menu. With a smaller collection there was no need to over categorize the items, so I made smaller category trees.

Educating the team on the importance of product tree structure. Displaying colour variants within each product rather than unique URLs, connecting to the inventory data base to display dynamic variables like available sizes in stock, creating a design system that can support several seasonal tags (sales), etc.